CLV Calculator

Customer Lifetime Value across the relationship.

CLV Calculator

Estimate how much value each customer generates over the relationship.

Your result

Fill in the fields to calculate your result.

Free plan: 5 calculations per day when signed in. Premium: unlimited.

About this calculator

CLV estimates the total profit a customer generates while buying from you. It helps define how much is worth investing in acquisition.

See the full formula: how we calculate clv

What you need to enter

  • Average ticket
  • Purchase frequency
  • Average relationship length
  • Profit margin

Related calculators