Instagram Sponsorship Calculator
Estimate how much to charge for a sponsored Instagram post.
Your result
Fill in the fields to calculate your result.
Free plan: 5 calculations per day when signed in. Premium: unlimited.
About this calculator
The calculation combines reach, engagement, and content format. Brands often pay more for small, highly engaged audiences than for large, cold ones.
See the full formula: how we calculate instagram sponsorship pricingWhat you need to enter
- Number of followers
- Engagement rate
- Average views
- Number of posts
- Content type
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