How we calculate brand deal pricing
A brand deal is a package. We calculate the base value of the deliverables and add the extras brands typically request.
Use the Brand Deal Price CalculatorFormula
base = value per deliverable × number of deliverables
price = base + exclusivity + usage rights + rush fee
Variables
- deliverables
- Number and type of pieces agreed upon.
- exclusivity
- Period during which you can't promote competitors.
- usage rights
- Authorization for the brand to run the piece in paid media.
Step-by-step calculation
- We price each deliverable individually.
- We add percentage surcharges for exclusivity, usage rights, and short deadlines.
- We present the package total with each component broken out.
Worked example
Inputs
- 3 deliverables
- 30-day exclusivity
- 90-day usage rights
Calculation
base × (1 + add-ons)
A package value with each add-on visible in the proposal.
Common mistakes
- Granting unlimited usage rights without charging for them.
- Not charging for excessive approvals and revisions.
Frequently asked questions
How much should I charge for exclusivity?
A common surcharge is 20% to 50% of the base, depending on duration and the breadth of the blocked category.
All values are in US dollars (US$). Results are estimates and do not replace professional advice.