How we calculate TikTok earnings

TikTok's rewards program pays per thousand qualified views, at much lower rates than YouTube.

Use the TikTok Earnings Calculator

Formula

earnings = (views ÷ 1,000) × RPM

Variables

views
Qualified views in the period.
RPM
Amount paid per thousand views, typically a fraction of a dollar.

Step-by-step calculation

  1. We convert views into thousands.
  2. We multiply by the RPM chosen for the creator tier.

Worked example

Inputs

  • 2,000,000 views
  • RPM of $0.50

Calculation

2,000 × 0.50

About $1,000 for the period.

Common mistakes

  • Assuming all views are qualified — short videos and repeat views are usually excluded.
  • Ignoring that most TikTok creator income comes from brand deals, not the Fund.

Frequently asked questions

Is the RPM stable?

No. It varies by country, video length, and program rules, which change frequently.

All values are in US dollars (US$). Results are estimates and do not replace professional advice.

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