How we calculate content performance
We combine a piece of content's main metrics into a single 0-to-100 score, to compare pieces quickly.
Use the Content Performance CalculatorFormula
score = Σ (normalized metric × weight), capped at 100
Variables
- engagement
- Interactions relative to the piece's reach.
- retention/reach
- How much of the content was consumed and by how many people.
- conversion
- Clicks or actions taken as a result of the piece.
Step-by-step calculation
- We normalize each metric onto a comparable scale.
- We apply the defined weights for each dimension.
- We sum them and classify the result into performance tiers.
Worked example
Inputs
- Good engagement
- Average retention
- High conversion
Calculation
weighted sum of the metrics
A score with a text rating, from weak to excellent.
Common mistakes
- Comparing very different formats with the same score.
- Optimizing for the score instead of the piece's actual goal.
Frequently asked questions
Is the score an industry standard?
No. It's an internal Gloo Calculator index for relative comparison among your own pieces.
All values are in US dollars (US$). Results are estimates and do not replace professional advice.